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Beyond Recruitment: How HR Is Transformed into a Digital Marketing Force

Blog 2

Beyond Recruitment: How HR Is Transformed into a Digital Marketing Force

With the world today being digital-first, every successful company is riding on a strong digital marketing strategy. This involves a constant supply of content that drives engagement, visually appealing content, and innovative design. The days when Human Resources just dealt with core HR activities are long gone. Today, HR departments are rising to the challenge, not just dealing with most of this content creation but also proactively driving a company's overall digital marketing game.

At iCreatives Solutions, we think HR is best positioned to be a mighty force within your digital marketing campaign. Here's why:

Creating a Powerful Employer Brand

Your staff is your truest brand advocate. HR can train and empower them to live and breathe your brand, turning them into mighty forces through various initiatives:

  • Spectrum Work Culture: HR can arrange interesting team-building activities, in-house celebrations, and events. Sharing and exhibiting photos and videos of such moments on social media platforms quite effectively represents a positive work culture, promotes team spirit, and attracts similar personalities.
  • Enabling Employee Advocacy Programs: To create favorable publicity and increase digital brand awareness, HR can initiate "Employee Advocacy Programs." It empowers the employees to share company news, product news, event information, awards, and even company value and culture-related content online.
  • Featuring Employee Testimonials and Stories: Authenticity resonates. When employees share their personal experiences and vouch for the company they work for, it significantly boosts brand reputation and makes recruitment efforts smoother and more genuine.

Strategic Social Media Presence for Talent Attraction

The key action for HR during the digital era is having an active and strategic presence on social platforms such as LinkedIn, Facebook, and Twitter. This is not simply a matter of posting job vacancies but building and attracting and engaging best-in-class talent by positioning your company as a world-class employer. In addition, HR can add new and fresh content through blog writing on the company website regarding creative HR practices and company culture.

Seamless Integration with Marketing for a Unified Brand Message

For a truly universal brand message that resonates with consumers, current employees, and future candidates—strong collaboration between HR and the marketing department is imperative. This collaboration, using social and technology-based tools, ensures consistency and impact:

  • Co-Creation of Company Events: HR can create impactful internal and external events, with the marketing department spearheading the promotion. Involving active employee participation in such events facilitates word-of-mouth effectively.
  • Empowering Through Training: Another vital function of HR is to motivate and train employees to contribute to digital marketing activities. By making employees well-versed brand ambassadors, HR, by extension, amplifies the mission of the marketing department to propagate the brand message to the farthest and widest corners. This training must also help employees stay relevant and with a positive online presence, thus reinforcing both internal and external branding communication.

While a lot has been said about how digital marketing tools will revolutionize HR activities, equally important is an understanding of how HR can be a powerful and indispensable contributor to the success of your company's overall digital marketing. Strategies such as those help actualize the true aspirations of HR in looking beyond its traditional boundaries to become an invaluable partner in building your brand and attracting talent.